Referral marketing should be the backbone of you and your companies marketing plan.  BNI & The Referral Institute can help you create a plan that will make cold calling obsolete.

BNI Ohio, better known as “Team Ohio”, was founded in May 1993 by Executive Directors Kevin Carmony and John Meyer. On our website you will find the latest information on the BNI Chapters, Members, and classification openings in the Ohio region. You will also learn about the benefits of being part of the most cost-effective way of increasing your business – word-of-mouth!

 Last year members of BNI passed hundreds of thousands of referrals, which generated over ¼ Billion of dollars worth of business for each other! BNI is a business and professional referral organization that allows only one person from each profession to join a chapter. Belonging to BNI is like having dozens of sales people working for you because all the other members carry several copies of your business cards around with them. When they meet someone who could use your products or services they hand your card out and recommend your services. It’s as simple as that!

Benefits of BNI

COMPARE THE VALUE
Most business people advertise and we would never suggest that you stop advertising. However, compare the value between advertising and word-of-mouth marketing. Being a member of BNI is like having up to 40 salespeople marketing your product or service everyday.

GOOD REFERRALS

Good Referrals offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone who is interested in your product or service. Each member knows several people. This extended network is a rich data base of potential business available to members of BNI.

WORD OF MOUTH

Word of Mouth is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals for both men and women. By comparison, getting referrals through a one day 4×4 display ad costs an average of $1,568.00, based on another a survey published in The World’s Best Known Marketing Secret. Based on a survey conducted by Dr. Ivan R. Misner, each member of BNI passes an average of over $20,000 worth of potential business to other members in one years’ time.

Read Geof Scanlon’s contribution, “Death of a Nonsalesman” in Masters of Sales.

CLICK HERE TO LEARN MORE ABOUT BNI AND FIND A CHAPTER TO HELP YOU CLOSE MORE BUSINESS

You’ve heard it before. To grow your business, it isn’t necessarily what you know, but who you know that can make all the difference. You can have the best product or service out there, but if no one knows about it, you can’t expect your business to grow on its own.

That’s why it is so important for any business to develop and maintain a strong network of professionals who can help spread the word about its products or services, and refer new customers to the business.

At the Referral Institute, we provide the training and tools to help business professionals gain financial success through relationship-based referral marketing. Our “Referrals for Life^®” program is not a numbers game – it is not about spending hours making cold calls, collecting business cards, or developing a huge database of prospective customers. We don’t want you to work harder to gain new business – we want you to learn how to work smarter. With the Referrals for Life^® program, business referrals do not happen by accident. They result from implementing, and then consistently monitoring, a well-organized referral marketing plan.

Need proof?  Listen to what some of our students have said.

Referral Institute Students Tell Us About The Results