BNI & Referral Institute

Referral marketing should be the backbone of you and your companies marketing plan.  BNI & The Referral Institute can help you create a plan that will make cold calling obsolete.

BNI Cincinnati Northern Kentucky

In 2014, BNI passed over 6.6 million referrals in 7000 chapters with over 174,000 members in 58 countries resulting in $8.8 billion in business. Southwest Ohio & Northern Kentucky BNI represented 39,800 of those referrals resulting in $36 Million in closed business, making the average annual membership worth $34,200!  BNI Chapters in Greater Cincinnati & Northern Kentucky include some of the area’s most successful networking, or referral, groups in the region. BNI is a business and professional referral organization that allows only one person from each profession to join a chapter.Belonging to BNI is like having dozens of sales people working for you.  When they meet someone who could use your products or services they hand your card out and recommend your services. It’s as simple as that!

Benefits of BNI

Most business people advertise and we would never suggest that you stop advertising. However, compare the value between advertising and word-of-mouth marketing. Being a member of BNI is like having up to 40 salespeople marketing your product or service everyday.


Good Referrals offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone who is interested in your product or service. Each member knows several people. This extended network is a rich data base of potential business available to members of BNI.


Word of Mouth is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals for both men and women. By comparison, getting referrals through a one day 4×4 display ad costs an average of $1,568.00, based on another a survey published in The World’s Best Known Marketing Secret. Based on a survey conducted by Dr. Ivan R. Misner, each member of BNI passes an average of over $20,000 worth of potential business to other members in one years’ time.



Referral Institute Cincinnati

You’ve heard it before. To grow your business, it isn’t necessarily what you know, but who you know that can make all the difference. You can have the best product or service out there, but if no one knows about it, you can’t expect your business to grow on its own.

That’s why it is so important for any business to develop and maintain a strong network of professionals who can help spread the word about its products or services, and refer new customers to the business.

At the Referral Institute, we provide the training and tools to help business professionals gain financial success through relationship-based referral marketing. Our “Referrals for Life®” program is not a numbers game – it is not about spending hours making cold calls, collecting business cards, or developing a huge database of prospective customers. We don’t want you to work harder to gain new business – we want you to learn how to work smarter. With the Referrals for Life® program, business referrals do not happen by accident. They result from implementing, and then consistently monitoring, a well-organized referral marketing plan.

Need proof?  Listen to what some of our students have said.

Referral Institute Cincinnati

Take the steps today to learn how to create a referral marketing strategy and STOP COLD CALLING!  CLICK HERE TO LEARN HOW TO STOP COLD CALLING!